Top Five Tips for Securing your Business Reputation
There have been recent reports of how a Twitter scam has affected some well known UK politicians, issuing embarrassing Tweets from their personal accounts. Whilst these headlines may seem amusing, Lloyd Borrett, the Marketing Manager at AVG (AU/NZ), says it is worth considering the potential impact of this type of scam on your business reputation.
Reputation is everything in the world of a small business, often taking years to establish. Being targeted by a similar scam can have a detrimental effect on the reputation of your company. In a recent NCSA (National Cyber Security Alliance) study on small business security, 69% of small business owners said they would let their customers know if they suffered a security breach, whilst almost half agreed that their customers are concerned about the IT security of their business.